Web Content Professional · Philippines

Fernan Mikko
Figueroa

Web Content Administrator & Coordinator

Web content administrator with extensive experience managing WordPress websites and enterprise CMS platforms including Adobe Experience Manager and Drupal. Focused on content publishing, SEO optimization, QA, accessibility, and efficient web operations across regional and global platforms.

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Fernan Mikko Figueroa
Available
for work
8+
Years of CMS experience
1200+
Web pages managed & maintained
99%
Content QA & publishing accuracy
10+
Multi-regional domains supported
01

Areas of expertise

Web Content Management & Publishing

Managing, publishing, and maintaining digital content across websites and CMS platforms while ensuring consistency, accuracy, and brand alignment. Experienced in multi-page website management, content updates, metadata tagging, and digital asset coordination.

Core specialty

CMS Administration

Hands-on experience working with enterprise and open-source CMS platforms including WordPress, Adobe Experience Manager (AEM), Drupal and Methode. Skilled in content scheduling, page creation, template management, and publishing workflows.

SEO & Content Optimization

Applying on-page SEO best practices including keyword optimization, metadata implementation, image optimization, and internal linking. Familiar with Google Analytics and Search Console.

Website QA & Accessibility

Performing quality assurance checks across web content and layouts to ensure functionality, consistency, accessibility compliance (WCAG), and error-free publishing experiences across devices and browsers.

Landing Page & Campaign Support

Supporting digital marketing campaigns through landing page production, campaign content publishing, A/B testing coordination, and conversion-focused content implementation.

General Support & Troubleshooting

Experienced in user support, system configuration, and troubleshooting across software, hardware, and web platforms — ensuring smooth day-to-day operations for teams and end users.

02

Work experience

Nov 2024 – Present

Lightspeed Commerce

Remote

Web Content Coordinator

Building, publishing, and updating web pages across different domains and languages using content and design assets from the creative team. Currently supporting 10 regional markets across four languages — English (NOAM, UK, AU), French (FR, FRBE, CHFR), Dutch (NL, BE), and German (DE, CHDE). Making SEO updates site-wide — including fixing broken links and refreshing metadata — guided by the SEO team. Ensuring images and design elements are correctly formatted to maintain fast load times across all devices.

Multi-domain CMS SEO EN · FR · NL · DE Performance optimization

Nov 2024 – Present

Night of Mystery

United States · Remote

Web Content Administrator

Administering and maintaining WordPress-based website content, ensuring accuracy, functionality, and alignment with organizational objectives — consistently meeting content update deadlines across all web properties. Collaborated cross-functionally with marketing, design, and content teams to synchronize website content with integrated marketing campaigns and brand standards. Executed comprehensive QA testing of website content, verifying accuracy, functional integrity, and cross-browser/cross-device compatibility to optimize user experience.

WordPress QA testing Cross-team collaboration Brand alignment

Jun 2024 – Nov 2024

Comrise Global Solution

Pasig, Philippines

Web Content Manager / Editor

Posted and managed client-requested e-magazines, ensuring timely publication and editorial accuracy. Coordinated directly with clients to understand content requirements and design preferences, then utilized CMS platforms to format and upload digital publications with precision.

E-magazine publishing Client coordination CMS formatting

Oct 2021 – May 2024

Integreon Managed Solutions

Makati, Philippines

Web Production Specialist

Managed and optimized content production workflows using Adobe Experience Manager (AEM) and other CMS platforms. Oversaw content management for websites, ensuring quality and consistency across multiple platforms. Implemented SEO best practices and conducted performance analysis via Google Analytics to enhance user experience.

AEM (2 yrs) Methode (2 yrs) Google Analytics Workflow management

Oct 2019 – Jan 2021

PhoneBeast

Pampanga, Philippines

Technical Officer

Provided general support to users and internal teams, covering system setup, configuration, and day-to-day troubleshooting. Installed and maintained software and hardware, assisted customers with onboarding and application support, and kept systems running smoothly through proactive maintenance.

User support System configuration Troubleshooting

Sep 2016 – Mar 2019

Board of Investments

Makati, Philippines

Web Administrator

Managed content creation, editing, and publishing on WordPress-based websites. Provided technical support and troubleshooting for website issues. Implemented website updates and collaborated with marketing and IT teams for alignment with organizational goals.

WordPress (2 yrs) Drupal (1 yr) IT collaboration
03

How I work

01

Receive brief

I review the content request, understand the goal, target audience, and any brand or SEO guidelines that apply to the update.

02

Build in CMS

I format and structure content in the CMS — placing copy, images, metadata, and internal links accurately using the correct templates and components.

03

Apply SEO

I set page titles, meta descriptions, alt text, heading structure, and URL slugs following on-page SEO best practices before publishing.

04

QA check

I verify spelling, layout, links, image rendering, and mobile display across browsers — catching errors before anything goes live.

05

Publish & verify

After approval, I publish and do a final live check — confirming the page looks and performs exactly as intended across all target regions.

Why it matters

Web content work is largely invisible — when it's done well, nothing breaks. This process is what I apply to every page update, landing page, or campaign publish, whether it's one page or a hundred across ten regional markets.

Education
Bachelor of Science in Information Technology
Cavite State University, Indang, Philippines
June 2011 – March 2015
04

Skills & tools

Content Management Systems

WordPressExpert
Adobe Experience Manager (AEM)Expert
MethodeExpert
Enterprise CMS publishing workflowsExpert
Multilingual and multi-site content managementExpert
Structured content and template-based publishingProficient

SEO & Analytics

On-page SEOProficient
Google AnalyticsProficient
Metadata optimizationProficient

Technical

HTML / CSSProficient
Responsive content formattingProficient
Image optimization for webProficient
Digital asset editingProficient
Cross-browser content QAExpert

Workflow

Quality assuranceExpert
Cross-team collaborationExpert
Attention to detailExpert
Client communicationProficient
05

Get in touch

Contact details

Open to new opportunities in web content management, coordination, and CMS administration.

Location Cavite, Philippines 4108
Phone (+63) 923-181-0355
Email fmpfigueroa@gmail.com

Online profiles

Find my work and professional history online.

Portfolio
https://fmpfigueroa.online/
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LinkedIn
linkedin.com/in/fmpfigueroa
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Online Resume
View my full resume
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